Website Audience Survey Launches

by Christian Knoebel

Now that's a pop-up survey! (Photo credit: By U.S. Census [Public domain], via Wikimedia Commons)
Now that's a pop-up survey! (Photo credit: By U.S. Census [Public domain], via Wikimedia Commons)


A pop-up survey on the University website. Is this a first? It must be. Dan Day, the University's Assistant Vice President for Communications, explains on the Princeton University website:

This week, a small percentage of visitors to the website began receiving a "popup" notice asking them to voluntarily identify themselves by category, such as undergraduate student, faculty member, prospective graduate student, job seeker, and so forth. The data from these anonymous visitors will be aggregated to determine how members of various groups use and navigate the site.

... Working with the Office of Information Technology and other offices and departments across the University, Communications staff intend to launch the new design in 2016.

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